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| P&G's Sustainability Goals |
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P&G embraces the UK government definition of sustainability, which says, "Sustainable Development is a very simple idea. It is about ensuring a better quality of life for everyone, now and for generations to come."
Sustainability integrates economic development, environmental protection and social responsibility. For P&G, sustainability provides the organisation with a holistic approach to address the moral and ethical values of the consumers and other key stakeholders, along with their simultaneous desire for a higher and more rewarding quality of life. Sustainability provides an opportunity to build the business by bringing P&G technologies and innovation to address the values, concerns and frustrations that consumers face in their everyday lives - nutrition, litter, water-borne diseases, sanitation, health care, time available to spend with family, etc.
P&G believes that improving the lives of the world's consumers encompasses the three pillars of Sustainability: Economic Development, Environmental Protection and Social Responsibility. P&G contributes to improving quality of life for people around the world both through what they do (providing goods and services to improve lives) and how they do it (through Corporate Social Responsibility). There are two key focus areas that are integral to the success of P&G's business: Corporate Social Responsibility Sustainable production and consumption of products To support these areas, the Company upholds the following basic principles: Conducting business with integrity and a core value to "do the right thing" A global free market, governed by the rule of law A climate of innovation Decisions based on sound science Freedom of consumer choice
For 2007, P&G ranked as the leading company in the consumer, non-cyclical market sector of the Dow Jones Sustainability Group Index.
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